Pinga

2023

estúdio criativo

Pinga is a design studio from Rio de Janeiro, born from the idea that local transformations can generate global impacts. It comes with the premise of modifying our surroundings, promoting actions focused on the community and using authorial design and art as a tool for impact.

Pinga's entire brand strategy was conceived from the versatility and volatility, present in a mutable brand and in the collaboration in the creative design processes, also bringing with it elements from RIo, Brazil and bohemian lifestyle of the tropical country.

team

Carolina Aranha [designer]

Lucas Tadeu [designer]

Nicolle Felix [designer]

background

As the project for the completion of the bachelor's degree in design, we had a year and a half long journey to create a much deeper design project.

The steps for this were three within the three semesters: Introduction and setting the base, development of the formal arguments for the existence of the project, and designing the strategy and branding for it.

challenge

In the first part, we established the foundation as designers not only concerned with the state of design but also with the state of the world we live in, aiming to promote meaningful change with the knowledge given to us, along with collective and community knowledge.

Then, we refined our views by researching authors within the three main fields that would be the focus of our project: design as authors – in the sense of catalysts of ideas and solutions –, activism and design within it, and the true impact of collaborative networks.

Moving forward, as we had the foundation and the arguments for it, the challenge was to create a creative studio seeking to provide a positive impact on the community on a local scale, thereby creating a global impact, also following the ideas of collaborative networks, activism, and design as authors.

my role

In the research part, we divided ourselves to research the three pillars of the creative studio. In this sense, I did the research on how design can provide more assertive activism with its holistic approach and empathetic view on each subject it was included in.

For the strategy, the whole team had a hand in deciding which approach we were going for, even because we were (and still are) very close friends, and wanted, apart from everything, to put ourselves inside the communication strategy of the brand. This part required a lot of quantitative and qualitative research too, and everyone was involved.

Then, in the visual part, I had a role to illustrate the mascot of the brand, based on what had been discussed previously and the main visual approach of the studio. Together with the team, we made the UI/UX of the website, which I developed, and also I made some of the brand assets, and produced and edited the institutional video.