Kholdina Studio
2024
jewelry
Kholdina Studio is an Italy-based, handcrafted jewelry studio, owned
by the jewelry designer Yulia Kholdina, with a focus on creating
unique experiences for their clients through their bespoke jewelry
services.
The studio's specialty is creating unique pieces that resonate with
people's backgrounds and contexts, transforming a high-end product
into something that resonates with everyone.
team
me :)
background
Kholdina has been in the market for a couple of years now (2025),
and they wanted to expand their territory, be more competitive, and
have more appeal within the experience of the client and other
stakeholders.
With this premise, they wanted to explore more of the
brand's soul, visuals, and bring to life what they were thinking
about when they created the brand.
challenge
The main challenge was to create something appealing to new
audiences of jewelry buyers, the Millennials, with a glimpse of
traditionality. It was important that it must have a timeless
design, that could be used for a long time and that was very
appealing to the designated public.
For this, we had to reintroduce ourselves to the brand,
understanding again the soul of the brand, the client's soul, and
the soul of the product, bringing it to life and making it pop (or
better, making it shine).
my role
To help ourselves understand where we were stepping in, first, I
conducted research on the market of jewelry design and high-end
products to see where we could go to achieve a luxurious look
without appearing excessively out of reach.
The key factor here was to understand well the public
they wanted to focus on, the kind of unique experience they were
looking to provide to the client, and what was the main line of
products they were tackling – bespoke marriage rings (bingo!!! :]).
Then the storytelling of the brand was practically
there: to love, to care, to be romantic in real-life.