Datwave
2024
data, AI and cloud consulting
Datwave empowers organizations with cutting-edge Google Cloud technology, enabling them to leverage the full potential of AI, Data, Cloud, and MarTech.
team
Creative &
Production team at BIP Group
background
BIP Group is a big firm in the means of consulting. It provides
services for many businesses and areas, in which the main focus is
bring.
They have a great partnership with Google Cloud, utilizing their
services inside their technology, AI, data and cloud Center of
Excellence, BIP xTech.
Their partnership was going even further as BIP wanted to create a
brand to provide only those services provided by Google Cloud
technology.
challenge
First, the main challenge was only to recreate a color palette to an
for the brand an agency created. But the stakeholders involved
wasn`t into the path it was going. Then, while seeing the whole
brand, I prupose a change in the whole scenario
The main challenge then turned into creating the visual branding for
the new tech consulting services brand. The visuals should resonate
the value preposition, mission, vision, values and attributes,
already predefined, in a compelling way in a tiny timestamp (one
week).
my role
As I was the only designer in the team, I should recreate the brand visuals and assets all from scratch. The main focus was to have an already useable brand for a fast kick-off of the brand and the begin of the operations. After the developement of the brandbook, the guidelines were sent to another team to work on the social-media, webdesign and developement.