Year
2022
nike don't waste it
nike don't
waste it
Overview
The project consists of a product line divided into 3 kits: one general, one for
seniors, and
another for menstruating individuals, with a chain based on the circular economy,
aiming to
minimize the irregular disposal of products, with a network for collecting materials
and
returning packaging to the company.
Additionally, we also have the event,
which
features outdoor sports activities, an exhibition about the campaign and the
importance of our
action, all in a space for social communion, linked to an environment of
socialization and
leisure.
Team
Carolina Aranha [designer], Lucas Tadeu [designer] and Nicolle Felix [designer]
Recognitions
Silver in the category "Graphic Design" at Brazil Design Awards 2022
Background
In the fourth semester of university, I, together with two other classmates, were
taking the subject "Project IV", which revolved around product and packaging
design.
For our final activity, we were briefed to create a fictional product or line
of beauty products in collaboration with an already existing brand (which could not be a
beauty products brand). And so, we chose Nike.
Challenge
Prior to choosing Nike, we thought about which area/sector we wanted to tackle, and
we
thought about the athletes and aspiring athletes. For that, then, we thought
Nike
should be the main focus of the project.
So after that, the challenge was set. How can we create a new line of products
to
help athletes increase their performance and skin health?
Not only that, but we thought, how can we make it bigger, announce it to as many
people
as we can and engage them with the product and the brand?
My Role
Being one of three designers in the team, our activities were well distributed
among
us.
For the strategy and conception of the event, which was designed to
generate engagement for the launch of the product line and the campaign,
all of us contributed ideas and opinions to reach a
better
agreement on the direction to follow.
Beyond that, in the graphics part, my role was to create the 3D models of the products,
the event, and blueprint illustrations of the products.
Outcome
The outcome was divided mainly into two parts:
1. Product: In the project, we developed three main lines of products, one revolving
around the general public, the second for the elderly, and the last one for
people who menstruate.
All of them came with products designed for the pre, during, and post-workout routine,
such as the sunscreen (named Don't Burn It) or the moisturizer soap (named Just Wash
It). Additionally, the other two lines
– for elders and for people who menstruate – included items for specific
requirements, such as Just Add It, vitamin supplements, or Just
Bleed It*On Your Panties, the reusable menstrual panties.
Also, all the products would follow the usage of reusable and recycled materials
and a production cycle with ideally minimal waste in the process.
2. Points of sale/collection and the event: The rollout of the sale of these items
would also include different points of sale/collection throughout Rio de Janeiro.
These points would serve for people to buy the products and also to discard
the used packages for recycling. There would also be a main point of sale/collection in Flamengo, a neighborhood in
Rio, that would serve almost as an event, with live physical activity courses
throughout the whole campaign, which, at night, would turn into an open-air bar with
a view of Christ the Redeemer.
