datwave

datwave

visual id

branding

motion graphics

editorial

Year

2024

Overview

Datwave empowers organizations with cutting-edge Google Cloud technology, enabling them to leverage the full potential of AI, Data, Cloud, and MarTech.

Team

Creative & Production team at BIP Group

Background

BIP Group is a big firm in the means of consulting. It provides services for many businesses and areas, in which the main focus is bring.

They have a great partnership with Google Cloud, utilizing their services inside their technology, AI, data and cloud Center of Excellence, BIP xTech.

Their partnership was going even further as BIP wanted to create a brand to provide only those services provided by Google Cloud technology.

Challenge

First, the main challenge was only to recreate a color palette to an for the brand an agency created. But the stakeholders involved wasn`t into the path it was going. Then, while seeing the whole brand, I prupose a change in the whole scenario

The main challenge then turned into creating the visual branding for the new tech consulting services brand. The visuals should resonate the value preposition, mission, vision, values and attributes, already predefined, in a compelling way in a tiny timestamp (one week).

My Role

As I was the only designer in the team, I should recreate the brand visuals and assets all from scratch. The main focus was to have an already useable brand for a fast kick-off of the brand and the begin of the operations. After the developement of the brandbook, the guidelines were sent to another team to work on the social-media, webdesign and developement. As for now (June 2024) the project is still ongoing.

Ano

2024

Overview

Datwave capacita organizações com tecnologia de ponta do Google Cloud, permitindo que elas aproveitem todo o potencial de IA, dados, nuvem e MarTech.

Equipe

Equipe de Creative & Production do BIP Group

Background

BIP Group is a big firm in the means of consulting. It provides services for many businesses and areas, in which the main focus is bring.

They have a great partnership with Google Cloud, utilizing their services inside their technology, AI, data and cloud Center of Excellence, BIP xTech.

Their partnership was going even further as BIP wanted to create a brand to provide only those services provided by Google Cloud technology.

Desafio

First, the main challenge was only to recreate a color palette to an for the brand an agency created. But the stakeholders involved wasn`t into the path it was going. Then, while seeing the whole brand, I prupose a change in the whole scenario

The main challenge then turned into creating the visual branding for the new tech consulting services brand. The visuals should resonate the value preposition, mission, vision, values and attributes, already predefined, in a compelling way in a tiny timestamp (one week).

Meu papel

As I was the only designer in the team, I should recreate the brand visuals and assets all from scratch. The main focus was to have an already useable brand for a fast kick-off of the brand and the begin of the operations. After the developement of the brandbook, the guidelines were sent to another team to work on the social-media, webdesign and developement. As for now (June 2024) the project is still ongoing.

sound

EN

PT

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